We love maps.
Why? To be a bit nerdy the visualisation of mapped data turns us on. Because we believe that maps make data mean more. They give us more information, more context and new perspectives.
In short they empower us to understand. They really do turn on our minds to so much more.
Geographic data is much more visual and pattern oriented than most. With one quick glance at a map containing data about a topic you can ascertain a number of things in just a few seconds- for example you have an instant snapshot of how wide spread that topic is and which areas are the hotspots. Then you can drill down further to explore specific areas based on what you see from looking at the entirety.
This characteristic of instant context is lost when the data is contained in spreadsheets, charts and graphs that are designed for words and numbers and require in-depth analysis to derive any real meaning from.
We believe that the visualisation of data can lead to new understanding and be incredibly powerful.